Apple Flashcards
When was Apple founded?
1976
Very young company for its size
When did it take over MacIntosh?
What did the computers from this brand evolve into?
1982
AppleMac
Why has Apple seen huge growth since 2000?
Development of mobile and WiFi services
Apple is the ______ largest IT company
Second
Behind Samsung
Apple is the _______ largest music retailer
First
How many full-time employees does it have?
98,000
It has over 450 retail stores in ___ countries
16
Reasons for Apple’s success
Innovative, well-designed products
Slick marketing and branding- loyal customers
Highly mobile devices- fits market need
Selling ancillary products i.e. musics and apps
Where are 44% of their sales?
USA
Why have they seen rapid growth in the last 5 years in the Asia-Pacific market?
Demand for the iPhone
Average market profile of a customer?
31
58% graduates
Earn 26% more than the national average
When do they see spikes in sales?
Christmas
When competitors fail i.e. Samsung Notes catching fire
Where are the products designed?
Silicon Valley
Where are the products made?
China (Foxconn)
iMacs in Ireland
Why locate research and development in Silicon Valley?
Have well qualified staff
Good communication links
Near to their largest market
Where is their customer support and online call centre?
Ireland
Why are most of their products produced in China?
Large source of hard-working, skilled workers
Low paid
Companies competed for the contract- went with the lowest price
Special Economic Zone in Shenzen offer incentives to attract foreign investment
Name another company using Foxconn
Sony
How much to Foxconn staff earn a month?
$150-$200
Above minimum wage
Where do most of Foxconn’s workers live?
On site
What is Foxconn City dubbed?
China’s Silicon Valley
Positives for the USA
Employs 1000’s of highly skilled workers
Shows USA as a leader of technology- attracts investment
Close to the largest market
Negatives for the USA
Low skilled workers don’t benefit from jobs
Many staff are not American
Lose tax revenue as some headquarters abroad
Manufacture abroad- makes them look incapable
Positives for China
Employs 40,000 directly and more indirectly
Staff receive training and education
Attracts more investment
Pay over the minimum wage
Negatives for China
Workers regularly work more than 60 hours a week for little pay
Accused of breaching human rights
50% of a workers’ wage goes on rent for Foxconn
14 worker suicides in 2010
Uses child and student labour to keep costs low
50 workers poisoned in 2010 by chemicals used to clean iPad screens
Positives for Ireland
Cork’s largest employer- 4,000 workers (60% Irish)
Low skilled jobs on production line
Some jobs are highly skilled
Generated 2,500 indirect jobs
Attracted other high tech firms
Contributed to infrastructural improvements
Improved Ireland’s reputation
Negatives for Ireland
Many highly skilled jobs taken by foreign workers- not created jobs for locals
Second lowest tax in EU- Apple accused of tax avoidance- doesn’t look good on Ireland
Pressure on infrastructure
Not mentioned on packaging- no ‘made in Ireland’ sticker, so Ireland don’t get the credit
