Appeals Vocab Flashcards
What is Ethos?
Ethos is the audience evidence that the communicator is credible
What is Logos?
Logos offers the audience clear, reasonable ideas developed through reasoning and logic.
What is Pathos?
Pathos draws on the audience’s emotions to make them sympathetic to the communicator’s ideas.
What is Altruism?
Altruism appeals to an audience’s sense of goodness or morality.
What is Anger?
Anger appeals to an audience’s sense of anger, outrage, or hate.
What is Fear?
Fear appeals to an audience’s fears or anxieties.
What is Flag-waving or patriotic?
Flag-waving or patriotic appeals to an audience’s sense of patriotism.
What is Intelligence?
Intelligence appeals to an audience’s reasoning or wisdom.
What is Plain Folk?
Plain Folk appeals to the experiences of the common man.
What is Snob?
Snob appeals to an audience’s taste for the finer, and usually unobtainable, things in life.
