Appeals

Question 1

a. relies on feelings, instincts and opinions
b. essence is passion
c. dramatic examples in images/lang can personalize problem and produce powerful emotions
d. be careful; its use can lead to predictable/unpredictable results
e. exercise control over tone and connotation
f. abused and mistrusted when used too much (leads to fallacy)

Answer 1

Pathos

Question 2

a. writer’s character is basis for appeal
b. writer is person of: integrity, knowledge, goodness (morally and sense and will) therefore credible
c. appeals to sense on how people should behave
d. writers cite authorities and/or follow their example
e. be careful not to use an authority in one field as an authority in another or using personal experience as authority (or else fallacy)

Answer 2

ethos

Question 3

a. writer presents a series of reasonable observations and a conclusion to establish reliable claim or position
b. controversy had many truths, so while the argument is logical, it’s not necessarily true
c. appeals to common sense and logic!
d. can’t be solely relied upon because of lack of emotional/ethical appeal

Answer 3

logos