AOS4 Flashcards
Business Change
Business change is the alteration of behaviors, policies and practices of a business
Proactive approach to change
a proactive approach is when a business changes to avoid future problems or take advantage of an opportunity to gain a competitive advantage
Reactive approach to change
a reactive approach to change involves a business chaning in response to a situation or crisis
Proactive & Reactive Approach Similarity #1
Both approaches are utilized by the manager or business to implement change
Proactive & Reactive Approach Similarity #2
Both approaches can be used to respond to stakeholder conflicts
Proactive & Reactive Approach Difference #1
Proactive change - low risk strategies
Reactive change - high risk strategies
Proactive & Reactive Approach Difference #2
Proactive - planned, coordinated and controlled with fewer pressures acting on the business throughout the change
Reactive - spontaneous, urgent and pressured
Key Performance Indicator
KPIs are criteria that measure a business’s efficiency and effectiveness in achieving its different objectives
KPI #1
Market Share
KPI #2
Net Profit Figures
KPI #3
Rate of productivity growth
KPI #4
Number of sales
KPI #5
Number of customer complaints
KPI #6
Rates of staff absenteeism
KPI #7
Level of staff turnover
KPI #8
Number of workplace accidents
KPI #9
Level of wastage
KPI #10
Number of website hits
Force Field Analysis
Force Field Analysis is the theoretical model that determines if a business should process with a proposed change
Driving forces
Driving forces are factors affecting the business environment that promote change
Restraining forces
Restraining forces are factors that resist a business change or actively try to stop it
Force Field Analysis advantage #1
Businesses can examine if a proposed change can be implemented successfully
Force Field Analysis advantage #2
Business can save money by only implementing change where success is likely
Force Field Analysis disadvantage #1
Can be time consuming if a business is already aware that a change must be implemented
Force Field Analysis disadvantage #2
Conducting a force field analysis will require business resources at a cost to the business
Driving force #1
Owners: Vested interest in the business achieving its business objectives
Driving force #2
Managers: If the proposed change enhances a business’s ability to achieve business objectives
Driving Force #3
Employees: Provides them with work and an income
Driving force #4
Pursuit of profit: If the change improves the business’s financial performance
Driving force #5
reduction of costs: If the change reduces the unnecessary costs that may arise in the business process
Driving force #6
competitors: In order to keep in competition with other businesses in the industry, or gain a competitive advantage
Driving force #7
Legislation: If the change allows the business to comply with laws and regulations to avoid fines or suspensions
Driving force #8
Globilisation: if the change gives the business an opportunity to expand their customer base into international markets
Driving force #9
Technology: if technology improves a business’s efficiency for its production process
Driving force #10
societal attitudes: If the change allows a business to align with social attitudes and behaviors
Restraining force #1
Managers: if they don’t believe it will be beneficial for the business’s performance, or if the changes threatens their position
Restraining force #2
employees: if it threatens their job security, or regresses their work environments or pay
Restraining force #3
Legislation: Can prevent a business from implementing change if it does not comply with the law
Restraining force #4
Organizational inertia: when a business has operated in a certain way for such a long time that it can become difficult for change to occur
Restraining force #5
time: if a business change has to be completed before, after, or within a certain time period
Porter’s low cost strategy
Porter’s lower cost strategy involves a business offering customers similar, or lower-priced products compared to the industry average, while remaining profitable by achieving the lowest operation costs among competitors
Charging similar prices
experiences higher profit margins than competitors because the business has the lowest cost of operations
Charging slightly lower prices than competitors
Maintains a higher profit margin than competitors by having the selling price decrease by a smaller amount than the business’s cost-saving per unit
Charging much lower prices than competitors
Thin profit margins are outweighed by a high volume of customer sales gained from selling products at significantly lower products
Reducing operating cost method #1
producing basic, no-frills products
Reducing operating cost method #2
reducing expenditure on marketing and advertising
Reducing operating cost method #3
Lowering the costs of labor and operations through overseas manufacturing
Reducing cost of supplies #1
Securing cheaper supplies from global sourcing of inputs
Reducing cost of supplies #2
Obtaining discounts from suppliers by purchasing supplies in bulk
Porter’s low cost strategy advantage #1
Attractive to cost-conscious customers
Porter’s low cost strategy advantage #2
reduces the expense of operations
Porter’s low cost strategy disadvantage #1
standardised or basic products may not meet the needs of customers who have specific needs
Porter’s low cost strategy disadvantage #2
Low prices may result in customer perceptions that the good or service is of lower quality
Point of differentiation #1
introducing new technology
Point of differentiation #2
innovating its original good or service
Point of differentiation #3
Improving durability
Point of differentiation #4
Niche marketing by meeting the customer needs of a specific market segment
Porter’s differentiation advantage #1
Customers are often loyal to the business because of unique product features or services not offered by competitors
Porter’s differentiation advantage #2
can charge premium prices for products as customers cannot purchase the product elsewhere
Porter’s differentiation disadvantage #1
can be difficult to prevent competitors from replicating points of differentiation
Porter’s differentiation disadvantage #2
Higher selling prices can deter cost-conscious consumers
Porter’s similarity #1
They both increase a business’s profitability by providing a competitive advantage
Porter’s difference #1
Differentiation: Sells at premium prices
Lower cost: Sells at similar or lower prices than competitors
Porter’s difference #2
Differentiation: Targets customers that are not price-sensitive
Lower cost: Targets cost-conscious customers