AOS2 target market attributes consumer trends and behaviour

Question 1

consumer trends

Answer 1

• a general direction in which people’s attitude and behavior in society is changing

Question 2

psychological influences

Answer 2

• influences within an individual that affect their buying behavior

perception-
motives - comfort, health, safety
attitude-
personality -

Question 2

factors influencing consumer behaviour

Answer 2

1. psychological influences
2. socioculture influences
3. economic influences
4. government influences

Question 3

socio- cultural influences

Answer 3

• forces exerted by other people that affect customer behavior

1. family group and roles
2. peer groups
3. social class
4. culture and subculture

Question 4

economic influences

Answer 4

when the economy is going well, consumers are more willing to spend their money
during a downturn or contraction consumer spending falls

Question 5

government influences

Answer 5

through policies introduced by the government directly or indirectly influence consumer spending habits.
- laws and regulations are more direct influence