AOS2 customer relations strategies

Question 1

customer relations

Answer 1

good customer relations = ensuring that staff are friendly and helpful in their dealings with customers.

superior customer relations = enhancement of the customer experience, so the business becomes the automatic destination of choice

Question 2

superior customer relations strategies

Answer 2

1. providing quality customer service
2. seeking customer feedback
3. customer loyalty programs

Question 3

providing quality customer service

Answer 3

• refers to how well a business responds to the needs and problems of the customer.

Question 4

seeking customer feedback

Answer 4

• after purchase surveys social media

Question 5

complaints, returns, and refunds

Answer 5

Handling complaints effectively can lead to improved customer satisfaction, loyalty, and enhanced brand reputation.

Question 6

customer loyalty

Answer 6

• a rewards-based program offered by a business to customers who frequently make purchases

Question 7

advantages of customer relations

Answer 7

• repeat sales from loyal customers
• increases revenue
• reduces revenue
• customer loyalty program can gather data

Question 8

disadvantages of customer relations

Answer 8

• take time and cost money to implement. think staff training and rewards programs
• data collected may be inaccurate indication of customer loyalty.