AO3 Key Terms Context+representations

Question 1

Multi-purpose definition?

Answer 1

When a text has more than one purpose

Question 2

Primary purpose definition?

Answer 2

The main and most easily recognisable purpose of the text

Question 3

Secondary purpose definition?

Answer 3

Additional and more suitable purpose

Question 4

Real text producer definition?

Answer 4

Actual text producer of the text who may write as themselves or use an implied writer

Question 5

Implied text producer

Answer 5

Fictional teller- the apparent voice behind the text created by the author

Question 6

Real text receiver definition

Answer 6

Any person who receives the text in some way shape or form

Question 7

Implied text receiver

Answer 7

Idealised receiver- who the text appears to be aimed at

Question 8

Discourse community

Answer 8

Audience/group of text receivers who would share the same understanding of the meaning of the text

Question 9

Schematic knowledge

Answer 9

Bundle of knowledge about the concept, person or event

Question 10

Audience positioning

Answer 10

How a text producer uses language to shape audiences responses

Question 11

Dominant hegemonic reading

Answer 11

When a text receiver fully accepts the he text in the way the producer intended

Question 12

Oppositional position

Answer 12

The text receiver understands the meaning of the text but rejects it

Question 13

Negotiated position

Answer 13

Text receiver acknowledges+ understands the dominant hegemonic reading and broadly accepts it but then decodes it in a way that’s different to text producers intentions

Question 14

Mode

Answer 14

Refers to physical Channel of communication-spoken,written,blended mode

Question 15

Oppositional view

Answer 15

The differences between spoken and written texts

Question 16

Features of SPOKEN LANGUAGE according to oppositional view

Answer 16

• spontaneous
• loosely structured
• informal
• ephemeral (not permanent)
• deictical (no context)
• grammatically simple
• interactional
• audience co-present

Question 17

Features of WRITTEN LANGUAGE according to the oppositional view

Answer 17

• planned
• structured
• formal
• permanent
• context dependant
• grammatically complex
• transactional (not interactive)
• audience elsewhere

Question 18

Blended mode

Answer 18

A text which contains both conventional elements of BOTH spoken language+written language

Question 19

Multimodal

Answer 19

Application of multiple literacies modes to create one

Question 20

Genre

Answer 20

Allows us to group texts based on shared characteristics and expected textual conventions

Question 21

Intertextuality

Answer 21

Interconnection between literature that reflect and influence audiences interpretation of the text

Question 22

Representation

Answer 22

What does it represent and how does it do it- affects on the audience