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Unit 7 Business > Ansoff matric > Flashcards

Ansoff matric Flashcards

1
Q

Market Penetration

A

Existing products into existing markets

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2
Q

Product Development

A

New products into existing markets

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3
Q

Market Development

A

Existing Products into new markets

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4
Q

Diversification

A

New products into New makets

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5
Q

What is it

A

Identifies four different approaches to product and market strategy based around whether a business chooses to focus on existing / new products and existing/ new markets

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Unit 7 Business (6 decks)

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