Animal Farm Propaganda Flashcards
1
Q
famous person endorsing product, not an expert, famous for other reasons
A
testimonial
2
Q
good feelings, ideas, or looks are given to person who wants to buy the product
A
transfer
3
Q
makes viewer believe one is better than the other
A
compare/contrast
4
Q
When all items are lumped into one category instead of being examined individually, sell the brand
A
generalization
5
Q
ordinary people using the product
A
plain folk appeal
6
Q
buying the product will lead to a glamorous life
A
snob appeal
