anderson and pichert Flashcards
1
Q
Aim
A
To investigate the influence of schema on the retrieval of information from long term memory
2
Q
method (not procedure)
A
mixed design experiment
3
Q
procedure
A
- participants assigned to either homebuyer or burglar perspective
- then asked to read passage about a house, the passage contained 73 ideas some interesting to hous buyer some to burglar
- participants then asked to reproduce story in writing
- then some required to change initial perspective
- participants had to reproduce story again
4
Q
results
A
- for the first recall, participants who had the burgler perspective recalled more burgler relevant information y vice versa
- participants who changed perspective recalled more information (7.1% more). They didnt read the passage for a second time so before the change of perspective this info had been encoded but not retrieved
5
Q
Conclusion
A
perspective in this situation is a type of schema. The study supports the idea that schemas influence the process of retrieval of already stored information from memory