Analyze and Optimize Segments

Question 1

What does a Trend report to to help identify and solve your business issues?

Answer 1

• highlights when trends started or stopped collecting data
• exports data
• show trends you might be able to act upon

Question 2

In viewing the Segment Population graph in AAM, you can see which of the following?

Answer 2

• unique visitor in real Time
• number of ad impressions
• all visitors qualified for a segment
• qualified within time frame

Question 3

What are the two complementary qualification methods used in AAM to ensure full segment coverage across a publishers entire use base?

Answer 3

• segment qualification based on real time data collection

- users are qualified based on new segment rule criteria

Question 4

You can add additional traits in the Editor by doing which of the following?

Answer 4

Searching manually and browsing traits to chose from

Question 5

What report type best highlights the performance of your traits, segments, and destinations?

Answer 5

General Report

Question 6

What types of General Reports can you run?

Answer 6

trait, segment, destination

Question 7

What is the source of data for the Advertiser Analytics reports in Audience Manager

Answer 7

log files form ad server

Question 8

What describes the outcome of the algorithmic modeling in AAM?

Answer 8

Prospects similar to a high-value base segment

Question 9

What use cases are available for data feeds in Audience Marketplace?

Answer 9

1. activation
2. segments and overlap
3. modeling

Question 10

Audience Lab allows marketers to compare what?

Answer 10

destinations

Question 11

Which analytics report allows you to discover the optimal balance between the number of served impressions and conversions?

Answer 11

Optimal frequency

Question 12

What does the scatterplot for Segment Performance data show?

Answer 12

Number of clicks versus Impressions

Question 13

What might marketers hope to improve on by working with multiple demand side platforms?

Answer 13

Scale and Price

Question 14

What should remain constant in order to compare lookalike models in Audience Lab?

Answer 14

Targeting Platform

Question 15

How can a marketers be benefitted by shifting budget and cookie pool to the test group with the highest efficiency following an A/B test?

Answer 15

low cost per order

Question 16

What type of digital marketer would use Audience Lab to compare products such as display banner, with pre-roll ad spot?

Answer 16

publisher

Question 17

Which metric in the Audience Lab report output should a marketers use to select the test group with the best return on ad spend (ROAS)?

Answer 17

Conversion Rate

Question 18

Audience Lab enables marketers to conduct what type of test?

Answer 18

A/B test

Question 19

Which AAM feature helps brands scale their first party data?

Answer 19

Audience Marketplace

Question 20

Which of the following best defines the term look-alike model?

Answer 20

A high value segment using first, second, and third party data to find users similar to the base segment

Question 21

Which report gives the most helpful data about the unique users in your segments and traits?

Answer 21

Overlap Report

Question 22

What type of user information is gathered from sources outside an organization and its affiliates?

Answer 22

Third party data