AAM UI Navigation

Question 1

What is under the Audience Data tab?

Answer 1

1. Data Sources
2. Traits
3. Segments
4. Signals
5. Destinations
6. Profile Merge Rules
7. Models
8. Audience Lab

Question 2

What is under the Analytics tab?

Answer 2

1. General Reports
2. Trend Reports
3. Audience Reports
4. Onboarding Status Report
5. Outbound File History

Question 3

What is under the Tools tab?

Answer 3

1. Tag
2. Derived Signals
3. Visitor Profile Viewer

Question 4

What is under Administration?

Answer 4

1. Users
2. Groups
3. Limits
4. Integrated Accounts
5. Privacy
6. Usage

Question 5

What does the Signals Dashboard show?

Answer 5

Top Unused Signals and New unused Signals

Question 6

What can you do under Traits?

Answer 6

1. Add New: rule-based, algorithmic, or onboarded trait.
2. create lookalike model
3. create segment
4. delete
5. add new folder

Question 7

What can you do under Segments?

Answer 7

1. Add new
2. create lookalike model
3. add to destination

Question 8

What options do you have under destinations?

Answer 8

1. Can look at all destinations and search for one
2. can look at adobe experience cloud
3. can look at integrated platforms
4. custom
5. can create a new destination

Question 9

What information do you need to create a new destination?

Answer 9

1. name
2. description
3. category (custom, integrated)
4. environment(android, browser, ios, all)
5. type (url or cookie)
6. can add data export labels
7. configuration of url or cookie

Question 10

What option do you have under Models?

Answer 10

1. look-alike modeling or predictive audiences

Question 11

What is Audience Lab?

Answer 11

Create a group of mutually exclusive test segments from a single base segments. Can be used to evaluate different advertising elements while controlling for the audience variable (A/B test)

Question 12

What can you do under General Reports?

Answer 12

1. Trait Report
2. Segment Report
3. Destination Report
4. Can run or export report

Question 13

Under each report type for a General Report, what can you look at?

Answer 13

1. Cross device id or device id
2. unique trait realizations, total trait realizations, and total trait population
3. for segment and destination specifically can look at real time segment population or total segment population
4. day range: 1,7,14, 30, 60, 90

Question 14

What can you do under trend Report?

Answer 14

1. Look at a trait or segment report for a specific time range
2. can export or graph the traits or segments

Question 15

What is under Audience Reports?

Answer 15

1. overlap reports
2. lookalike
3. unused signal report