Analysing qualitative data

Question 1

External validity

Answer 1

Participants are representative of the target audience

Study conditions reflect real-world use

Question 2

internal validity

Answer 2

Experiment setup should not favor any one condition

Question 3

what affects internal and external validity in a qualitative studies?

Answer 3

Participant selection, researcher bias, even context and how questions are asked may all affect how participants respond to you as a researcher.

Question 4

Types of qualitative studies

Answer 4

ethnography
narrative
phenomenological
grounded theory
case study

Question 5

Qualitative methods

Answer 5

Observation: follow them home
Participant Observation: become a user
In-depth Interviews
Structured, semi-structured or unstructured
Focus Groups
Workshops
Document Analysis

Data Collected
Transcriptions of audio and video recordings
Documents
Artefacts and prototypes produced in workshops or interviews

Question 6

ways of collaborative data analysis

Answer 6

Video and text data are the most challenging
Text analysis tools
Qualitative analysis software (Atlas.TI, nVivo, RQDA)
Post-its and highlighters
Excel
Cognitive mapping is a technique to distill and make sense of a large amount of qualitative data:
Causal models
Influence diagrams
Concept maps

Question 7

Findings

Answer 7

characterize the data you’ve gathered, giving an overview of everything in a thematically organized manner.
Includes quotes
May use be organized by the codes you used

Question 8

Analysis

Answer 8

is an interpretation of those findings