Analysing non financial performance Flashcards
What are the 5 ways of analysing non financial performance ?
- Customer attitude surveys
- Employee attitude surveys
- Market share
- Productivity
- Environmental record
What are customer attitude surveys ?
Qualitative and quantitative methods to assess views on a range of issues
What is an example of qualitative and quantitative methods ?
Qualitative = focus groups
Quantitative = surveys
What is the aim of a customer attitude survey ?
Consider strengths and weaknesses & find better ways to meet customer needs
What is an employee attitude survey ?
Surveys to assess staff satisfaction and a range of issues
What are the 3 aims employee attitude surveys ?
- Assess effectiveness of policies and practice
- Identify low morale and how this may be addressed
- Facilitate change
What is market share ?
The proportion of the total market that is owned by a business or a product
What is labour productivity ?
Measures output from each employee over a period of time
What is the aim of analysing labour productivity ?
Help identify problems & address them before a significant impact on costs
What is an environmental record ?
The impact its operations and activities have on the wider world
What is the aim of an environmental record ?
Allows business to find innovative ways to reduce costs
What is greenwashing ?
Advertise their ‘green’ credentials but actually practice little to positively impact the environment
