Analysing and Managing Stakeholders Flashcards
List the generic stakeholder categories:
Partners
Suppliers
Regulators
Employees
Managers
Owners
Competitors
Customers
What is the power/interest grid for ?
Technique for analysing stakeholders
What are the actions for a stakeholder with Low interest/low or no power?
Ignore - Inform occasionally
What are the actions for a stakeholder with Some or High interest/low or no power
Keep informed
Can be difficult manage
Frequent and focused communication, attempting to ‘Sell’ the benefits of the project
What are the actions for a stakeholder with No or low interest/low but some power - what type of people could this group include ?
Keep onside
Keep them supportive of the project
Potentially through frequent information updates
Middle or senior managers; Regulators
What are the actions for a stakeholder with No or low interest/low but high power - what type of people could this group include ?
Watch
If they become interested - address needs directly (e.g. face to face)
Very senior managers - no direct interest in the project or unimportant. Only become interest if the project is of interest to them/affects them
What are the actions for a stakeholder with some interest/low but high power
Keep satisfied
What are the actions for a stakeholder with some high interest/high power ?
Constant active management
What is the RACI matrix ?
RACI matrix is a way of analysing the responsibilities of individual stakeholders in relation to a business activity or set of business activities
What are the RACI categories ?
Responsible
Accountable
Consulted
Informed
What does the Responsible category refer to ?
Person responsible for creating or developing the deliverable of performing the task
What does the Accountable category refer to ?
The person or role who is answerable for the quality of the deliverable or task
What does the Consulted category refer to ?
The person or role providing information relevant to the deliverable or task
What does the Informed category refer to ?
Person or role informed about the deliverable or task, though they may not be directly contributing
What is CATWOE ?
Technique that provides a framework for defining and analysing business stakeholder perspectives
What does CATWOE stand for ?
Customer
Actor
Transformation
Worldview
Owner
Environment
What does C in CATWOE describe ?
Customer - The beneficiaries or the recipients of the system
What does A in CATWOE describe ?
Actor(s) - The people who are required to carry out the work for the transformation
What does T in CATWOE describe ?
Transformation - The core business activity of the business system in other words what lies at the heart of its operations
What does W in CATWOE describe ?
Worldview - A summary statement of the stakeholders beliefs about the organisation or busines system
What does O in CATWOE describe ?
Owner - The person or group who ultimately controls the system envisaged by the world the view.
What does E in CATWOE describe ?
Environment - PESTLE
