Aitchison's Explanation of the Infefctious Disease Theory Flashcards
1
Q
What does the Infectious Disease Discourse Metaphor say?
A
New language features often infect large groups of people
2
Q
How did Aitchison say about why people take on new terms in language?
A
They do it to fit in with other social groups
3
Q
What was shown in West Belfast stores?
A
East Belfast men went there to shop and they were mostly staffed by women
4
Q
What is common for shop staff to do when talking to people?
A
Match their speech to that of who they are talking to
5
Q
What did the female staff of West Belfast shops do with their friends after their shifts?
A
They would spread the East Belfast ways of speaking to their friends
