Aircraft Life Cycle and Development Flashcards
leisure traveler
price sensitive, check in 3 hrs before, baggage, in-flight entertainment, comfort less important
business traveler
flexibility > ticket price, quick check in, lot of hand baggage, in-flight communication, comfort and service top priority
six traveler tribes of the future
simplicity searchers, cultural purists, social capital seekers, reward hunters, obligation meeters, ethical travelers
simplicity searchers
ease, transparency, outsourcing decision making
cultural purists
unfamiliar culture, new way of living
social capital seekers
max social reward, exploit potential of digital media
reward hunters
busy lives, seek ROI, indulgent experiences
obligation meeters
business, need to be in place and time without fail
ethical travelers
environmentally concerned, high awareness on local economy
green responsibilities
eco-ethical concerns will be a feature of the future consumer landscape
work-life compounds
broad casualization of business practices and arrangements
option shock
leads to bundles
enterprise networking
online networking more important now than ever before
peer power
social media boosted brand loyalty
narrative data
big data personalizing services