aims and objectives Flashcards
1
Q
why are aims and objectives important for a business
A
Aims and objectives help you to define where you want to be strategically and how you are going to get there in practice. They allow you and your team to understand and communicate clearly what your social enterprise is all about and they create a focus that clarifies and energises your motivation.
2
Q
what are aims and objectives in business
A
A business aim is the overall long-term target or goal of the business, whereas business objectives are the short-term steps a business needs to take to meet its overall aims. A business may have several different objectives that will help it to meet its aim.
