Aims And Objectives Flashcards
1
Q
Misson statement
A
Gives a general idea of what the business existsto do and its purpose is to set this down for te benefit os the stakeholder
2
Q
Business aim
A
More specific than a misson statement principle aim include survival,break even,growth and profit
3
Q
Strategic objective
A
How a business plans to achieve its aims or goals
4
Q
Tactical objectives
A
Day to day short term objectives needed to ensure the strategic objectives are met
