AI Seminar

Question 1

What are benefits of AI use in marketing?

Answer 1

Ai enhances customer experience + automated processes

Question 2

What are concerns of AI use in marketing?

Answer 2

Privacy, dehumanization, addiction

Question 3

What are the 8 clusters?

Answer 3

1: memory and computational logic
2: decision making and cognitive processes
3: neural networks
4: machine learning+ linguistic analysis
5: social media + text mining
6: social media content analytics
7: technology acceptance + adoption
8: Big data + robots

Question 4

What is Cluster 1 and what is it describing? + Example

Answer 4

Memory + computational logic

• replicate human cognitive processes like memory to predict consumer behavior and preferences

ex: product recommendations based on frequent purchases

Question 5

Cluster 2

Answer 5

Decision making + cognitive processes

• model + simulate human decision making processes to create marketing strategies that align with consumer psychology + behavior

ex: predict shopping patterns + manage inventory

Question 6

Cluster 3

Answer 6

Neural Networking

• mimic human brain neural structures to recognize complex patterns in consumer data to enhance marketing efforts

ex: pinterest visual search tool

Question 7

Cluster 4

Answer 7

Machine learning + linguistic analysis

• natural language processing + machine learning to enable a better analysis of consumer feedback, sentiment analysis + automated customer service

Question 8

Cluster 5

Answer 8

Social media + text mining

• extracting + analyzing large volumes of text to understand trends, consumer opinions, and engagement

ex: to adjust marketing campaigns accordingly

Question 9

Cluster 6

Answer 9

Social media content analytics

• analyzing content to measure the impact of marketing campaigns, brand perception + effectiveness of different content types (phot+video)

ex: video tutorials are more engaging then fotos

Question 10

Cluster 7

Answer 10

Technology acceptance and + adoption

• examines factors that influence the acceptance + adoption of AI to guide marketers which AI tool is more likely o be accepted by users

ex: sephora virtual shopping assistant

Question 11

Cluster 8

Answer 11

Big data + robots

• usage to enhance marketing capabilites in data-driven decision making, customer interactions + automated marketing processes

ex: Amazon: manage inventory and to enhance shopping experience by product recommendations