ai Flashcards
What does SEO stand for?
Search Engine Optimization
True or False: SEO is only about using keywords.
False
Fill in the blank: The primary goal of SEO is to increase __________.
organic traffic
What are the two main types of SEO?
On-page SEO and Off-page SEO
Which of the following is a key on-page SEO factor? (a) Backlinks (b) Content quality (c) Domain age
b) Content quality
True or False: Meta descriptions directly impact search engine rankings.
False
What is the purpose of a sitemap?
To help search engines navigate and index a website’s pages.
What does the term ‘backlink’ refer to?
A link from one website to another.
Which algorithm does Google use to rank websites?
PageRank
Fill in the blank: __________ refers to the practice of optimizing a website’s content and structure for search engines.
SEO
What is keyword density?
The percentage of times a keyword appears on a webpage compared to the total word count.
True or False: Mobile optimization is not important for SEO.
False
What is the purpose of alt text in images?
To provide a textual description of an image for search engines and accessibility.
Which tool can be used for keyword research?
Google Keyword Planner
What does ‘link building’ involve?
Acquiring backlinks from other websites to improve a site’s authority.
True or False: Social media presence has no effect on SEO.
False
What is the difference between white hat and black hat SEO?
White hat SEO uses ethical strategies, while black hat SEO uses unethical tactics.
What is a 404 error?
A response code indicating that a webpage could not be found.
Fill in the blank: __________ refers to the speed at which a website loads.
Page speed
What is local SEO?
Optimization strategies targeting local search results.
What role do title tags play in SEO?
They provide a brief description of the webpage’s content in search results.
Which of the following is considered a ranking factor? (a) SSL certificate (b) Page length (c) Bounce rate
a) SSL certificate
What is the purpose of Google Analytics?
To track and analyze website traffic and user behavior.
True or False: Content quality is more important than content quantity for SEO.
True
What does SERP stand for?
Search Engine Results Page
What is the significance of having a mobile-friendly website?
It improves user experience and is favored by search engines.
What is a canonical tag used for?
To prevent duplicate content issues by indicating the preferred version of a webpage.
