1 correct Flashcards

1
Q

SEO stands for

A

search engine optimisation

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2
Q

SEO is a subset of

A

search engine marketing

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3
Q

SEO is useful in _____ the number of visitors to a website

A

increasing

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4
Q

_____ is an online program or software that helps users to search for information on word wide web

A

search engine

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5
Q

_____ is concern with website - website relationship

A

off page SEO

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6
Q

_____ is concern with information that is displayed tp the end user

A

off page SEO

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7
Q

_____ includes provision of good content, good keywords selection etc

A

on page SEO

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8
Q

_____ includes link building search link exchange etc

A

off page SEO

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9
Q

_____ include relevant content

A

white hat SEO

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10
Q

_____ include duplicate content

A

black hat SEO

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11
Q

_____ is concern with white hat SEO

A

well labeled images

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12
Q

cloking or redirecting the user to another site or page is _____ type of strategy

A

black hat SEO

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13
Q

_____ are techniques that search engines recommends as a part of good design

A

white hat SEO

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14
Q

title contents should be upto _____ characters in searching method

A

60

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15
Q

if it is singular tag for </img> it should be self enclosed like

A
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16
Q

title content should be upto ___ characters

17
Q

meta description should be between

A

70 and 160

18
Q

image tag with _____ attribute gives information about the image

19
Q

_____ keywords are the important words and phrases related to the developed website content

20
Q

______ is a powerful tool in promoting a website

A

social bookmarking

21
Q

_____ are website links that are stored for future references

22
Q

SMO stands for

A

social media optimisation

23
Q

_____ deals with enhancing the websites ranking, using interactive communities like Facebook, twitter, etc

A

social media optimisation

24
Q

_____ are links on one website that, when clicked take the user to another site

25
Q

_____ represent a “vote of confidence” from one site to another

26
Q

_____ file tells search engine which ones you want to exclude from indexing

A

robots.txt

27
Q

to save the bookmark in the browser by clicking _____ icon to the URL in google chrome

28
Q

apart from this mobile friendliness which factor also rank the website higher

29
Q

ranking factor for google is

A

mobile friendliness

30
Q

SEO Audit analyse websites

31
Q

_____ helps to find out what could be done to improve ranking on search engines

32
Q

_____ is a free SEO Audit Tool that will perform detailed SEO analysis

33
Q

SERP stands for

A

search engine results page

34
Q

which is a process by which search engines crawler / spiders / bots scan a website and collect details about each page?