agr marketing

Question 1

why do we need agr marketing

Answer 1

. prior to independence, all farmers in india were subsistence farmers
. they sold very small proportion of their produce to pay back old debts etc.
. moreover they were forced to sell this at cheap prices
. and they did not have bargaining power
. also they did not have the awareness about prevailing prices or abt the existing org mkt

Question 2

what is agr mkting

Answer 2

it is a process of assembling, storage, processing, transportation, packaging, grading and dist of agr produce across the country

Question 3

what are the measures initiated by the govt to improve agr mkting sys

Answer 3

. regulation of mkt
. provision of phy infr
. cooperative mkting
. minimum support price
. grading and quality control
. dissemination of info

Question 4

explain regulation of mkts as a govt initiative to dev mkt sys

Answer 4

. it is the first step to a transparent mkting sys
. benefits not just the farmers but also the consumers
. targets the org mkts to protect the farmers from exploitation of brokers
. mkt committees ensure that farmers get reasonable price for prdts
. but 27,000 rural periodic mkts still to be dev

Question 5

explain provision of phy nfr as a govt initiative to dev rural mkting sys

Answer 5

. attempts to make phy infr in rural areas possible
. includes roads, railways, processing units, cold storage, godowns, warehouses, etc
. these will help in strengthening the mkt channels
. but its inadequate rn

Question 6

explain cooperative mkting as govt initiative to dev agr mkting

Answer 6

. ensure fair prices for farmers’ produce
. eg gujarat milk cooperative
. farmers got together to form mkting societies to sell their produce collectively and get the benefits of collective bargaining
. but cooperative mkting has recieved a set back in recent years due to lack of app link btwn mkting and processing cooperatives as well as lack of finances

Question 7

explain minimum support price

Answer 7

. helps encourage farmers to sell their produce
. govt buys excess ss and maintains buffer stock of these produce and uses them durng emergency
. fci purchases food grans like wheat and rice at the procurement prices inorder to maintain the rational prices of farmers to give them enough incentives

Question 8

explain grading and quality control

Answer 8

. aims at promoting standardisation and grading of products to provide them uniformity and make them competitive
. helps farmers fetch a reasonable price
. helps in int trade as goods are valued basis of their grading and standardsation

Question 9

explain dessimenation of info

Answer 9

. refers to spread of mkt related info to farmers thru electronic media
. helps farmers in taking decisions as to what to produce, how much, where to produce, etc
. helps get a fair price

Question 10

problems related to agr mkting

Answer 10

1. pre-domination of pvt traders
2. distress sale
3. lack of transport facilities
4. lack of regulated mkts
5. lack of infr
6. long chain of intermediaries

Question 11

suggestions to improve agr mkting

Answer 11

1. govt intervene where pvt traders pre dominate
2. dev more rural periodic mkts
3. increase provision for more infr
4. abolish intermediaries
5. modernise standardisation and grading of prdts
6. dissemnation
7. est new cooperative mkts and imprve existing ones