Agora

Question 1

What are the 7 sectors in which Agora operates today?

Answer 1

Daily Press
Book Collections
Magazines
Outdoor AMS
Radio
Cinema
Internet

Question 2

When and how was Gazeta Wyborcza first established?

Answer 2

8 May 1989 as the first independent daily, serving as the voice of the Solidarność movement.

Question 3

Who is the Editor-in-Chief of Gazeta Wyborcza?

Answer 3

Adam Michnik

Question 4

How did Gazeta Wyborcza change in March 1990?

Answer 4

They added a local addition to their papers - 24 different local additions for different cities across Poland (e.g. Gazeta Dolnoslaska)

Question 5

What was Nowy Dzien?

Answer 5

Failed attempt at a nationwide daily, only lasted 1 year (2005-2006) but lost 30M złoty.

Question 6

What radio stations are owned by Agora?

Answer 6

Zlote Przeboje (1996) - Golden oldies format
TOK FM (1998) - News & Talk format
Roxy FM (2005) - Music/News/Culture format
Radio Pogoda (2015) - Golden oldies format

Question 7

What cinema chain is owned by Agora?

Answer 7

Helios - 50 theaters across PL

Question 8

How big is Agora’s outdoor advertising market?

Answer 8

23,000 billboards, about 1/3 the market

Question 9

Conclusions about Agora

Answer 9

Main product for many years = Gazeta Wyborcza (20% today)
Not an entirely native company
Main problem: Lack of diversification
TV market entrance failure
Weak position in SM
8th position in Polish internet
Political bias and PiS aversion

Question 10

Myth: Agora is the 100% Polish press company.

Answer 10

Truth: Over 20% of their stock is owned by foreigner investors. Agora only owns 11% of their own stock.