Aggregate Demand And Supply Flashcards
Definition of aggregate demand
The total demand for final goods and services in an economy at a given price level over a given period of time
Aggregate demand curve
Shows the amounts of goods and services that will be purchased over a given period of time at all possible price levels
When the average price level rises there is a fall in the level of real GDP and when the average price level falls there is a rise in the level of Real GDP (inverse relationship)
Interest rate effect (demand side)
Higher prices lead to higher interest rates to compensate for the effect of inflation which in turn means higher nominal interest rates tend to reduce consumption and investment.
Wealth effect (demand side)
Higher prices lead to a reduction in the purchasing power of household wealth. A loss of real wealth leads to less consumption.
International competitiveness effect (demand side)
Higher domestic prices (assuming no change in price level overseas) make exports less competitive and imports more attractive. Therefore the loss of competitiveness reduces the value of net exports
Movement along AD curve
When price level falls from 150 to 100 for example, AD expands from 650b to 1000b
Shift in AD curve
When a non-price level factor causes a change in the level of one or more of the components of aggregate demand (C+I+G+X-M) the AD curve will shift.
Factors that can shift AD
Consumption: Income, Real interest rates, Wealth, Consumer confidence or expectations
Planned Investment: Real interest rates, Profitability, New Technology, Business Confidence
Government Spending: Political Philosophy, Performance of Economy, Demand Management
Net Exports: Cyclical Factors (growth here and overseas), Structural Factors (affecting international competitiveness), Shocks (drought & floods)
Definition of Aggregate Supply
Aggregate supply is the total value of goods and services produced in an economy at a given price level over a given period of time.
Aggregate Supply Curve
Three different curves:
- New classical short run AS curve
Short run is defined as the time period in which prices of factors production do not change and it is dependant on the price level
- New Classical long run AS curve
Long run is defined as the time period from 3 years + and therefore the price level has no effect on the long run curve
- Keynesian AS curve
Movement along the SRAS Curve
A movement along the SRAS occurs when the price level increases meaning firms have a greater incentive to produce
Shift in the SRAS curve
The SRAS curve will shift its position up and to the left if there is a rise in production costs. If it shifts down and to the right then there is a fall in production cost and more goods and services will be produced
Factors affecting a shift in the SRAS curve
Changes in wages
Changes in productivity
Changes in raw material prices (oil, iron ore)
Changes in import prices due to a change in the exchange rate
When will the LRAS curve shift its position
- Shifts to the right when the capacity or level of potential GDP of the economy increases. Eg. Discovery of more resources, investment in capital equipment incorporating new technology, a rise in productivity or improved economic situations
- Shifts to the left when the capacity or level of potential GDP of the economy decreases. Eg. Natural disasters, depreciation of capital equipment, outwards migration or a fall in productivity
Keynesian Aggregate Supply Curve
Three stages of the Keynesian Supply Curve:
- Keynesian stage: AS is perfectly elastic and there is a low level of capacity utilisation and high unemployment. Firm can meet demand for extra output and increase profits without raising prices because the cost of resources has not changed
- Intermediate stage: GDP is greater than Y1 but below the level of income that creates full employment, resources become increasingly scarce and prices start to rise as a result. Producers will raise prices to increase profits
- Classical stage: Economy reaches the income level that creates full employment, output gap cannot be increased further. Firms can’t push production beyond capacity or the level of potential output. Firms will need to raise prices to stay profitable.