Aggregate demand Flashcards
aggregate demand
total demand for a country’s goods and services at a given price level in a specific time period
Aggregate demand equation
C + I + G + (X-M)
wealth effect
a decreasing price level increases the purchasing power of income leading to higher consumption and vice versa
trade effect
lower prices make exports more competitive and imports less so, increasing net exports and aggregate demand
vice versa
interest effect
a decrease in price level allows for lower intrest rates, stimulating higher consumption and investment
vice versa
shifts in AD
AD curve shifts due to changes in components of aggregate demand that are all independent of price level
consumption
total spending on goods and services by households in the economy
around 66% of AD
marginal propensity to consume
the fraction of any increase of income which people plan to spend on the consumption of domestically produced goods and services
factors that effect consumption
-level of real disposable income
-interest rates and availability of credit
-consumer confidence
-asset prices
-household incomes
factors which effect consumption
level of real disposable income
-real means adjusted for inflation
a cut in marginal rate of income tax or increase in tax free allowance increases the level of real disposable income which will increase the MPC and consumption
factors which effect consumption
interest rates
if intrest rates are cut, the cost of borrowing and rate of return on savings decrease, increasing the incentive borrow and NOT save increasing consumption
E.g. cut in interest rates for mortgages means monthly payments are less increasing disposable income and consumption
Factors which affect aggregate demand
Consumer confidence
High consumer confidence means consumers have a higher marginal propensity to consume
Job prospects and the level of unemployment in the economy affects this
Of people expect to be promoted and job prospects are strong they’re more likely to spend money increasing the marginal propensity to consume
If unemployment is low and employees will feel secure in their job and feel confident
Factors which affect aggregate demand
Availability of credit
If availability of credit is low and it can reduce the impact of borrowing and increase interest rates as banks are less willing to lend
Factors which affect aggregate demand
Asset prices
Linked to wealth
The wealthier people feel the higher the marginal propensity to consume
E.G house prices and share prices
Factors which affect aggregate demand
Household indebtness
Your families are living in huge debts than individuals are more likely to save their money
Saving
Disposable income that is not spent on goods and services in the economy
If savings increase in the economy by default, there will be less consumption taken place decreasing aggregate demand
Factors that affect saving
-level of real disposable income
-Interest rates
-Consumer confidence
-Range and trustworthiness of financial institutions
-Tax incentives
-age structure of a population
Factors which affect savings
The level of real disposable income
If incomes rise, we don’t spend all of our money so consumptions and savings will rise
Factors which affect savings
Interest rates
High interest rate and encourage more saving as the rate of return from savings increased leading to high propensity to save
Factors that affect saving
Consumer confidence
If consumer confidence is low(e.g people fear or recession or losing their jobs) people are more likely to save in preparation
Factors that affect saving
Range and trustworthiness of financial institutions
More important in developing nations where banks are often corrupt and non-trustworthy which reduces the incentive to save
Education and developing countries can also be a barrier as individuals just don’t know the benefits of savings
Factors which affect saving
Tax incentives
ISAs
The government policies to encourage more savings and ISA is an individual savings account where you can have savings and you can have and earn savings which are tax-free up to a certain level
Factors which affect saving
Age structure of the population
Middle-aged people are more likely to save money for their children and for their retirement
Younger and older people are more likely to spend
Investment
When firms spend money on capital goods to increase their productive capacity