Age inequality

Question 1

women face double standards with regard to ageing process - Itzin

Answer 1

women’s status associated linked with their reproductive cycle - In patriarchal society women status devalues after childbearing age

older women feel pressure to undergo cosmeticisation to fight signs of ageing

this capitalised by industries selling cosmetic products + invasive treatments e.g. botox

Question 2

expectations of women ageing are socially constructed -

Question 3

older women become excluded from media representations as they age - Sontag

Answer 3

Western culture places a high value on youth, beauty + vitality

ageing in women seen as decline + for men it’s viewed as process of gaining wisdom, experience + power

older women are more likely to be portrayed as irrelevant, unsexy and marginalised

younger woman featured prominently as objects of desire while older women are nearly invisible

Question 4

the expectation that women care for children is restricting - Oakley

Answer 4

5 ways children face inequality meaning they’re more disadvantaged positions than women:
- Adults speak for children – child’s voice is not heard
-Childhood issues are ignored in Sociology unlike gender
-Children lack the same rights as adults
-Children have to conform to the demands of adults
-Society is ‘adult centred’