Advertising - words & definitions Flashcards
improving a situation; having a helpful or useful effect
beneficial; e.g A good diet is beneficial to health.
suggested without being directly expressed
implicit; e.g Implicit in his speech was the assumption that they were guilty.
to attack somebody with a lot of questions, criticisms, etc. or by giving them too much information
bombard; e.g We have been bombarded with letters of complaint.
giving the wrong idea or impression and making you believe something that is not true
misleading; e.g misleading information/advertisements
It would be seriously misleading to suggest that television has no effect on children.
a short song in an advertisement that will help the consumer to remember the name of a company, web address, phone number or any other information
catchy jingles; e.g If you want a truly free credit report, you’ll have to remember–on your own and without a catchy jingles–to go to AnnualCreditReport.com
a person or group of people whose job is to check that companies are not doing anything illegal or ignoring people’s rights
watchdog; e.g Ofwat’ is the water industry watchdog in Britain
(of actions that are considered bad) done in an obvious and open way without caring if people are shocked
blatant; e.g It was a blatant lie.
to treat a person or situation as an opportunity to gain an advantage for yourself
exploit; e.g He exploited his father’s name to get himself a job.
not very noticeable or obvious
subtle; e.g subtle colours/flavours/smells, etc.
There are subtle differences between the two versions.
to force somebody to accept your ideas or beliefs, for example by repeating the same thing many times or by preventing the person from thinking clearly
brainwash; e.g brainwash somebody The group is accused of brainwashing its young members.
brainwash somebody into doing something Women have been brainwashed into thinking that they must go out to work in order to fulfil themselves.
seeming to be everywhere or in several places at the same time; very common
ubiquitous; e.g the ubiquitous bicycles of university towns; the ubiquitous movie star, Tom Hanks
giving useful information
informative; e.g The talk was both informative and entertaining.
