Advertising: The Dependence Effect Debate

Question 1

two sides

Answer 1

Galbraith and Hayek

Question 2

Galbraith

Answer 2

Galbraith
Dependence effect = advertising produces desires rather then meeting demand
Those who produce goods also produce the demand for goods
Needs, need to be genuine
Need to be original and not contrived
ex: Coke

Question 3

Hayek

Answer 3

Galbriths views are non sequitur
Wants are manufactured
But needs are genuine as other around us enjoy them
Want things because other enjoy them
Only innate needs food, sex, shelter
To ignore other needs is to ignore culture
Advertising is involved in the process
Ex: Artist advertise to not manipulate but to fulfill need of someone