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English > Advertising Termsp > Flashcards

Advertising Termsp Flashcards

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Proverbs and Idioms flashcards
0
Q

Consumer

A

The buyer of the product or the target audience

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1
Q

Persuade

A

To Change someone’s opinion in your favour

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2
Q

Manipulate

A

To overcome someone

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3
Q

Endorsement

A

To approve someone

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4
Q

Logo

A

The symbol/crest of the company

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5
Q

Slogan

A

A motto or phase of a company used to make people remember it

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6
Q

Hyperbole

A

Hyperbole is exaggeration of the product

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7
Q

Brand

A

The name/logo/symbol given to the product or services

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8
Q

Product

A

The object or thing the company is selling

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9
Q

Repetition

A

And act or process of repeating something

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10
Q

Imagery

A

To visualise something in the advert

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11
Q

Colour

A

Colour is used to make the advert stand out

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12
Q

Jargon

A

special words or expressions used by a group that are difficult for others to understand

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13
Q

Motif

A

A decorative image or design

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14
Q

Statistics

A

Collecting and analysing number and a certain way

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15
Q

Rhetorical Question

A

Expressed term to persuade

16
Q

Pun

A

A joke exploiting a meaning

17
Q

Target audience

A

The age of type of people you aim at

18
Q

Superlative

A

The highest quality

19
Q

Imperative

A

A vital important action

20
Q

Connotation

A

An idea or felling

21
Q

Layout

A

The way it is presented

22
Q

Copy

A

All the writing in and advertisement apart from a slogan

23
Q

Buzz words

A

A phrase or word used to impress

24
Q

Alliteration

A

An occurrence of the same letter or sound at the start of two words

25
Q

Rhyme

A

Corresponding sound between words

26
Q

Personalisation

A

A design of something

27
Q

Stereotype

A

An image or idea of a person or thing

28
Q

Subconsciously

A

Feeling inside your head

English (3 decks)

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