Advertising Termsp Flashcards
Consumer
The buyer of the product or the target audience
Persuade
To Change someone’s opinion in your favour
Manipulate
To overcome someone
Endorsement
To approve someone
Logo
The symbol/crest of the company
Slogan
A motto or phase of a company used to make people remember it
Hyperbole
Hyperbole is exaggeration of the product
Brand
The name/logo/symbol given to the product or services
Product
The object or thing the company is selling
Repetition
And act or process of repeating something
Imagery
To visualise something in the advert
Colour
Colour is used to make the advert stand out
Jargon
special words or expressions used by a group that are difficult for others to understand
Motif
A decorative image or design
Statistics
Collecting and analysing number and a certain way
Rhetorical Question
Expressed term to persuade
Pun
A joke exploiting a meaning
Target audience
The age of type of people you aim at
Superlative
The highest quality
Imperative
A vital important action
Connotation
An idea or felling
Layout
The way it is presented
Copy
All the writing in and advertisement apart from a slogan
Buzz words
A phrase or word used to impress
