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English > Advertising Terms > Flashcards

Advertising Terms Flashcards

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Proverbs and Idioms flashcards
0
Q

Consumer

A

The buyer of the product or the target audience

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1
Q

Persuade

A

To change someone’s opinion in your favour

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2
Q

Manipulate

A

To influence or control a situation

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3
Q

Endorsement

A

To approve something

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4
Q

Logo

A

The symbol of a product made to remember what the product is

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5
Q

Slogan

A

A phrase an advert uses to make people remember the product

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6
Q

Hyperbole

A

Hyperbole is the use of exaggeration

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7
Q

Brand

A

A name given to a product to indentify from another

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8
Q

Product

A

The object or thing the company is selling

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9
Q

Repetition

A

Repetition is repeating a word or a phrase so the person buying the product will remember

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10
Q

Imagery

A

The ability to form an image in your head

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11
Q

Colour

A

Colour is used to make the advert stand out

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12
Q

Jargon

A

A characteristic language

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13
Q

Motif

A

A design the consists a lot of shapes and colours

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14
Q

Statistics

A

Statistics gather information about a topic or product

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15
Q

Rhetorical question

A

Asking a question that you can’t answer

16
Q

Pun

A

A play on words

17
Q

Target audience

A

An audience you target for what group they are in

18
Q

Superlative

A

An exaggerated expression

19
Q

Imperative

A

Requiring attention or action

20
Q

Connotation

A

An idea or feeling

21
Q

Layout

A

The way something is layed out

22
Q

Copy

A

To make something identical

23
Q

Buzz words

A

A phrase or word that brings emotion

24
Q

Rhyme

A

Corresponding words

25
Q

Personalisation

A

Your own way

26
Q

Stereotype

A

An idea people have about a person or thing which may not be accurate

27
Q

Subconsciously

A

Feeling inside your head

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