Advertising Terms Flashcards
Consumer
The buyer of the product or the target audience
Persuade
To change someone’s opinion in your favour
Manipulate
To influence or control a situation
Endorsement
To approve something
Logo
The symbol of a product made to remember what the product is
Slogan
A phrase an advert uses to make people remember the product
Hyperbole
Hyperbole is the use of exaggeration
Brand
A name given to a product to indentify from another
Product
The object or thing the company is selling
Repetition
Repetition is repeating a word or a phrase so the person buying the product will remember
Imagery
The ability to form an image in your head
Colour
Colour is used to make the advert stand out
Jargon
A characteristic language
Motif
A design the consists a lot of shapes and colours
Statistics
Statistics gather information about a topic or product
Rhetorical question
Asking a question that you can’t answer
Pun
A play on words
Target audience
An audience you target for what group they are in
Superlative
An exaggerated expression
Imperative
Requiring attention or action
Connotation
An idea or feeling
Layout
The way something is layed out
Copy
To make something identical
Buzz words
A phrase or word that brings emotion
