advertising survey and strategy

Question 1

what is the SWOT analysis

Answer 1

A tool to evaluate Strengths, Weaknesses, Opportunities, and Threats for a clear understanding of the market situation.

Question 2

what is the purpose of SWOT analysis

Answer 2

Understand “What’s going on?” in the market.

Question 3

what is the outcome of SWOT analysis

Answer 3

Logical steps for “What to do” in the advertising strategy

Question 4

STEPS TO DEVELOP AN ADVERTISING STRATEGY

Answer 4

1. Defining the Product or Service
2. Understanding the Target Audience
3. Market Research
4. Developing a Marketing Plan
5. Deciding Communication Media
6. budget
7. Marketing Methods (push n pull)
8. Modifying Advertising Strategy

Question 5

elaborate on defining the product/service

Answer 5

Clearly define what the product offers in the market, its main goal, and the target audience it serves.

Question 6

elaborate on understanding the target audience

Answer 6

Identify the audience based on their age, interests, lifestyle, and actions.
Customize the advertising plan to match what they like and how they behave.

Question 7

elaborate on market research

Answer 7

Study:
Existing market products and competitors.
Consumer challenges and desires.
Current market trends.
-Use this information to create effective marketing strategies.

Question 8

elaborate develop a marketing plan

Answer 8

Use your research to create a clear plan that highlights what makes your product unique.

Question 9

elaborate on deciding on communication media

Answer 9

Pick the best platforms (like social media, TV, or print) based on what your audience prefers and your research findings.

Question 10

elaborate on budget

Answer 10

Set a budget based on what you can afford. Larger budgets help you reach more people and make a bigger impact with your ads.

Question 11

elaborate on marketing methods

Answer 11

Push Method: Directly promote products through methods like discounts or displays to encourage immediate purchases.
Pull Method: Create ads or content that attract customers and build loyalty, drawing them to the product over time.

Question 12

elaborate on modifying advertising strategy

Answer 12

Keep an eye on market trends and how consumers are behaving.
Adjust the advertising strategy to stay current and effective based on these changes.