advertising creativity

Question 1

types of advertising appeal

Answer 1

1. Emotional Appeal
   a) Personal Appeal
   b) Social Appeal
   c) Fear Appeal
   d) Humour Appeal
2. Sex Appeal
3. Music Appeal
4. Scarcity Appeal
5. Rational Appeal
6. Masculine Feminine Appeal
7. Brand Appeal
8. Snob Appeal
9. Adventure Appeal
10. Less than Perfect Appeal
11. Romance Appeal
12. Youth Appeal
13. Endorsement
14. Play on Words
15. Statistics
16. Plain Appeal
17. Bandwagon Appeal
18. Sensitivity Appeal

Question 2

4 types of emotional appeal

Answer 2

personal appeal (Connects to individual feelings)
social appeal (Focuses on relationships or social values)
fear appeals (Highlights risks or dangers)
humor appeal (comedy)

Question 3

elaborate on sex appeal

Answer 3

Attracts using sensual or romantic imagery.

Question 4

elaborate on music appeal

Answer 4

Grabs attention with catchy tunes or songs.

Question 5

elaborate on scarcity appeal

Answer 5

Makes you feel like you need to act quickly because there’s only a little left or it won’t be available for long.

Question 6

elaborate on rational appeal

Answer 6

Focuses on logic, facts, or practical benefits

Question 7

elaborate on masculine/feminine appeal

Answer 7

Focuses on qualities or characteristics typically linked to being masculine or feminine.

Question 8

elaborate on brand appeal

Answer 8

Promotes trust and loyalty in the brand name.

Question 9

elaborate on snob appeal

Answer 9

Makes the product seem fancy and exclusive, so people feel special for having it.

Question 10

elaborate on advernture appeal

Answer 10

Evokes excitement or thrill-seeking desires

Question 11

elaborate on less than perfect appeal

Answer 11

Shows how products improve imperfections

Question 11

elaborate on youth appeal

Answer 11

Promotes energy, fun, and youthfulness.

Question 12

elaborate on endorsement appeal

Answer 12

Features celebrities or influencers.

Question 13

elaborate on play on words

Answer 13

Uses puns or creative language to engage.

Question 14

elaborate on statistics appeal

Answer 14

Highlights data or facts to convince.

Question 15

elaborate on plain appeal

Answer 15

Focuses on relatable, everyday things to connect with regular people.

Question 16

elaborate on bandwagon appeal

Answer 16

Encourages joining the crowd or trend.

Question 17

Elaborate on sensitivitiy appeal

Answer 17

Focuses on emotional topics or empathy.

Question 18

how appeals work

Answer 18

Catch Attention- grabs people’s interest right away.
Trigger Feelings or Logic- It either stirs emotions (like fear or humor) or uses logic (like facts or reasoning).
Motivate Action- It convinces people to act, like buying the product or engaging with it, by connecting with what they want or need.