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Question 1

Young and Rubicans 4c’s: The aspirer

Answer 1

Materialistic/ focus on other people’s perspectives.
Core motivation: Status

Question 2

Young and Rubicans 4c’s: The succeeder

Answer 2

They have self confidence and focus on th4e importance of organization
Core motivation: Control

Question 3

Young and Rubicans 4c’s: The explorer

Answer 3

Look for a challenge and discovery.
Core motivation: Discovery

Question 4

Young and Rubicans 4c’s: The mainstreamer

Answer 4

A daily routine is essential for them
Core motivation: Security

Question 5

Young and Rubicans 4c’s: The struggler

Answer 5

They like a good time spend as much as they can with what they’ve got.

Question 6

Young and Rubicans 4c’s: The reformer

Answer 6

Predominatly the older generation with unchanging values

Question 7

Young and Rubicans 4c’s: The reformer

Answer 7

They value their own judgements , they do what they want to do. Their core motivation is enlightenment.

Question 8

What is a demographic

Answer 8

Somehting that is unliely to change about someone. For example, gender, religion, age etc.

Question 9

What are the NRS economic groupings

Answer 9

A/B/C1/C2/D/E

Question 10

What is psychometrics?

Answer 10

This is things linked with someones personality. For example, the music they listen to or what genre of movie they enjoy.