Advertising in Occupational Therapy Practice Flashcards
What to consider when advertising OT service?
As noted in the regulation, information in advertisements must:
資訊準確
be verifiable by the occupational therapist,
用字容易明白
不可與其他治療作比較not contain any testimonial, comparative or superlative statements indicating the practice is superior to other practices, and
不可指明用哪一個牌子的產品not reference a specific brand of drug, device, or equipment
Direct Pressure Sales or Solicitation
不可 cold calls, robocalls or unsolicited mass mail campaigns.
may share information about their business, via letters, pamphlets or other platforms, with:
其他人幫你宣傳third party referral sources, who are not directly receiving the health care, such as institutions, insurance companies, or lawyers.
interested parties within the area of practice to increase awareness of the services offered
Unacceptable
unrealistic expectations about the effectiveness of the services
guarantee the success of the service(s) provided
Uses endorsements代言 or testimonials.
Uses superlative terms such as “state of the art”, “cutting edge”, etc. when referring to a particular service or product used.
