Advertising and Images Flashcards
1
Q
A thing that has meaning to people. Thing and the meaning together . Consists of the signifier (material object) and signified (the meaning) = SIGN
A
Sign (Williamson)
2
Q
Literal meaning of the object
A
Denotation
3
Q
Hidden message that has certain ides of emotions connected to it (mental)
A
Connotation
4
Q
Two or more words with the same meaning
A
Polysemy
5
Q
Analysis of structures of meaning
A
Decontruction
6
Q
Two or more ideas or characters placed next to each other to develop comparison or contrasts
A
Juxtaposition
