Advertising a Film

Question 1

Advertising (math)

Answer 1

To determine the advertising budget take the (already spent) production budget number and divide by 2. Spend that additionally to advertise.

Question 2

Advertising (actually)

Answer 2

-social media -internet adds -radio adds -tv commercials-> most expensive: prime time 8pm-11pm -merchandise-> toys, food, fast food tie in -talk shows->travel, hotel, stylist -newspaper adds-> Sunday (most expensive) -billboards -press junket-> press interviews the stars