Advertising

Question 1

Give a definition and example of logo:

Answer 1

• a symbol/ small design adopted by organizations to identify its products, uniform, vehicles ect

Eg the rings at the olimpics

Question 2

Give a definition and example of slogan:

Answer 2

• short, striking or memerable phrase

Eg “today, tomorrow, together”

Question 3

Give a definition and example of target market/audience:

Answer 3

• a specific group of consumers products are aimed at

Eg social media - teens and young adults

Question 4

Give a definition of central image/ graphics:

Answer 4

• draws our attention to an advertisement

- indicates what is being advertised

Question 5

Give a definition of jargon and example:

Answer 5

• special/ specific words used by a particular profession/group
• often difficult to understand

Eg bilateral periorbital hemetoma = a double black eye

Question 6

Give a definition of copy:

Answer 6

• written piece giving us more specific information.

- usually in magazines so viewers can read through it in their own time