Advertising 3 Flashcards
consideração de marca
brand consideration
a brand that you would think about buying when you look at all the avaiable options
reduzir o preço dos produtos
to slash the price of products
to reduce the price dramatically
agencia de propaganda
advertising agency
memorável
memorable
últimas notícias
breaking news
marca econômica
economy brand
a brand/products with very low prices
e.g. supermarkets own-laben goods
lançar um produto
to launch a product
mercado alvo
target market
identidade de marca
brand identity
artigo líder / artigo princial
a leading article
a piece of writing which deals with the most important news item of the day
preço psicológico
psychological pricing
in your mind, R$14,99 seems much cheaper than R$15
having the latest information
atualizado
up to the minute
During the six days of exhibition, Rodo Linea will present products with up-to-the-minute technology, focused on the agricultural and sugar-ethanol markets.
marca premium
premium brand
canal comercial
commercial channel
TV channels that make money form showing advertisements
guerra de preços
price war
a situation in which companies or shops continually reduce their prices in order to attract costumers away from their competitors
