Advertising 2 Flashcards
horário nobre
prime time
publicidade comercial
commercial advertising
posicionamento de marca
brand positioning
consumidor
consumer
pequeno anúncio
small add
dissonância pós-compra
post-purchase dissonance
after buying a product, the costumer is not completely happy because the product was not as good as they thought it would be
página de venda
sales page
ser influenciado por anúncios
to be swayed by advertisements
usar a fama de uma celebridade para promover um produto
celebrity endorsement
posicionamento de produto
product placement
lista de emails
mailing list
boca a boca
(by) word of mouth
bloggers passed on ways to bypass the controls and information was spread by word of mouth.
consonância pós-compra
post-purchase consonance
after buying a product, the customer is very happy because the product is better than they thought it would be
pesquisa de mercado
market research
reconhecimento de marca
brand awareness
