Advertising Flashcards
What is advertising and its main purpose?
Advertising is an important part of modern life. Its main purpose is to sell products.
What are the functions of advertising?
To provide information on a product.
To increase sales of a product.
To promote brand names.
To project a good image of the manufacturer or retailer.
To introduce new products onto the market.
To popularise the new product so that the consumer becomes familiar with it.
What criteria should effective advertising meet?
An effective advertisement should
What different ways can things be advertised?
In television, newspapers, the internet, billboards, flyers, magazines, radios, T-Shirts, the Cinema and email.
What is brand loyalty?
Brand loyalty consists of a consumer’s commitment to repurchase the same brand time and time again.
What are the 5 types of advertising?
Romance, Humour, traditional images, Social Acceptance and Hero worship.
Where is romantic advertising used?
Romantic situations are used to advertise products such as perfumes, cosmetics, clothes and chocolates.
Why is humour used in advertising?
A funny situation or a humorous logo will usually be remembered.
When are traditional images used in advertising?
Fresh, unspoiled views of the countryside are often used when advertising food and environmentally friendly products.
Why and when is social acceptance used in advertising?
The idea that purchasing a product will improve one’s lifestyle and help one gain friends is often used in promoting household goods, cleaning agents and cosmetics.
What does hero-worship mean when referring to advertising.
Well-known sports stars or media personalities appearing in commercials.
What can influence us to buy products aside from advertsiement?
Peer pressure.
