Advertising 2

Question 1

Information a business should give an advertising agent

Answer 1

Name of the product
Name of the business 
Name of the product
Location of the business 
Use of the product
Strength and weakness of the product 
Market at which the product is aiming
Price of the product
Amount the advertiser is prepared to spend on advertising

Question 2

What are methods of appeal

Answer 2

Are enticing words or phrases that are used to attract customers interest to buy goods or services like finger lickin goooood

Question 3

Trade fair

Answer 3

A temporary market where many producers gather for a few days or weeks to display their goods

Question 4

An exhibition

Answer 4

Items displayed are not for sale but show goers inquire about the prices. Location and sellers

Question 5

Advantages of trade fairs rs

Answer 5

Variety of products on market
Touch and examine 
Sample for free
Trade fairs are educative
Attracts many potential buyers

Question 6

Disadvantage of trade fairs

Answer 6

Limited to specific areas
Once a year
Expensive to organise

Question 7

Personal selling

Answer 7

Where sales man directly sell goods to consumers through trade fairs

Question 8

Other name for personal selling

Answer 8

Salesmanship

Question 9

Advantages of personal selling

Answer 9

Direct relationship with the buyer
Sales ma can educate the buyer on the uses of the good
Helps to win the buyers confidence
It encourages brand loyalty 
It offers help services to buyers after sell, repairs
Arouses interest
Seller can negotiate
Products are taken to consumers homes

Question 10

Disadvantage of personal selling

Answer 10

Expensive to train salesman
Customers are cheated by salesmem
Salesman might contradict in information
Some are not devoted