Advertising Flashcards
What is advertising
Is the spreading of information about the good and services to the public
Functions of advertising
About the good (pruce How it is used Allows competition hence quality New products on sale Attracts customers Simplify selection between brands Brand loyalty firms image Aware of the price changes
Forms or types of advertising
Mass, direct. Indirect. Persuasivd
Definition of persuasice
When the manufacturer tells the buyers how this good is better than the other good
Difference between direct and indirect advertising
Direct is targeted for a group of people while the other is for public
Mass advertising
When firms in an industry come together to advertise a certain commodity
Medium of advertising
Press advertising ( news papers, radios) posters, banners, loud speaker, neon posters, cinema,, trade faurs
Factors considered
Cost of medium, class of people, medium used, geographical area covered, nature of good ( perishable) age group, economic group to be reached, number of people to receive, ability of the medium to arouse interest, the lifespan( display
Advertising agents
Business firms that specialise in preparing advertisements and publishing them in appropriate media
Services offered by advertising agencies
Design, offer advice on medium, contacts with various medium
Handles installation of n wet on signs, make cinema slides
