Advertising Flashcards
1
Q
What are the three goals of advertising?
A
- To Modify Behaviour
- To inform and develop awareness
- To create perceived needs
2
Q
How do advertisers create perceived needs?
A
They make you feel like your not enough and you need to buy a certain product to feel better.
3
Q
Name three advertising strategies
A
Repetition, Appeal to logic, Humour
4
Q
What are Native ads?
A
Ads disguising themselves as legitimate news articles, blending within a website or magazine
5
Q
According to the consumer protection act, what are considered as advertisements?
A
Any message intended to promote a good, a service or an organization is an advertisement.
