Advertising Flashcards

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1
Q

What is the AIDA formula?

A

A-Get consumers ATTENTION
I-create an INTEREST in the product/ service
D- make the consumer DESIRE the product/service
A- get ACTION (consumers purchases product/service

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2
Q

What is target audience/market? Examples?

A

Demographic profile

Age, gender, class, lifestyle

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3
Q

What are the main subjects in ad?

A

-Status and appearance
-body language
-photography techniques
-objects used and background

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4
Q

What is design and layout?

A

-use of colour
-typography
-use of space
-unusual headline or shocking image

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5
Q

What does the headline offer?

A

Offers benefit, state a fact, shock reader to attention

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6
Q

What’s the slogan?

A

Catchy saying associated with company (easy to remember)

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7
Q

What a copy?

A

Written information about the product or service in the ad

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8
Q

What’s the logo?

A

Words and/or image associated with the company

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9
Q

Purpose of music and sound

A

-Reflects target markets tastes
-should gets audience attention immediately

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10
Q

What does implied mean?

A

Implicit (not directly stated)

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11
Q

What does directly stated mean?

A

Explicit (directly stated in the ad)

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12
Q

What are the 3 modes of persuasion?

A

-pathos
-logos
-ethos

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13
Q

What is pathos?

A

Appeal to emotion

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14
Q

What is logos?

A

Appeal to logic or reason
(Statistics and facts)

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15
Q

What is ethos?

A

Appeal to ethics
(Credibility, experience, authority, popularity)

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16
Q

What is appeal to authority?

A

-Famous people appear in ad
-Suggests the product will make consumer as amazing as the celebrity

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17
Q

What is expert witness?

A

-Person wearing lab coat(posing as scientist, dentsit, doctor)
-establish trust between consumer and product/service

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18
Q

What is snob appeal?

A

Consumer will join the ranks of the elite by using the product

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19
Q

What is appeal to tradition?

A

Experience and number of years of service or product being used

20
Q

What’s an allusion?

A

An indirect reference to a famous person, place, thing or event

21
Q

What a pun?

A

A play upon words (has more than one meaning)

22
Q

What’s a personification?

A

Giving non human things human characteristics

23
Q

What’s alliteration?

A

Repetition of vowel or consonant sounds at the bneginning of words

24
Q

What’s outright propaganda?

A

If the consumer doesn’t buy the product, they will become a social outcast (product is needed/required)

25
Q

What is compliment the consumer?

A

Butter up the consumer with flattery

26
Q

What is patriotism?

A

Purchasing the product or using the service to show love to your country

27
Q

What a rhetorical question?

A

A question which demands a response for consumers , the answer seems obvious

28
Q

What are magic ingredients?

A

Suggests that a miraculous discovery makes the product/service
Exceptionally effective
(Special coating)

29
Q

What are weasel words?

A

Words that seem substantial at first but are really meaningless

30
Q

What is plain folks appeal?

A

Quality for a good price

31
Q

What is something for nothing or more for less?

A

Product is better quality then the higher price competitors

32
Q

What is appeal to excellence?

A

Consumers should not settle for second best (only the best)

33
Q

What is bandwagon?

A

Consumers should not stand out or be different than others, since everyone else has the product

34
Q

What is facts and figures?

A

Figures and statistics prove a point beyond dispute

35
Q

What are hidden fears?

A

Exploits a persons hidden fears and insecurities

36
Q

What is repetition?

A

A constant statement of an idea in order to fix the image of the product or service in a persons mind

37
Q

What are advantages?

A

Freebies, coupons

38
Q

What is scientific jargon?

A

Product is effective since it’s scientifically based

39
Q

What are ideal children ?

A

Using children who seem “perfect” to sell products/service

40
Q

What’s emotional response?

A

Images of family,children,starving,injured animals,poverty,accidents,etc to create a emotional response

41
Q

What’s nostalgia?

A

Images or words about the past are used to stir an Emotional response

42
Q

What’s false transference?

A

Transferring positive qualities form a person or object to the product/service being advertised

43
Q

What are pets/mascots?

A

Cute/cuddly pets, cartoons, animated or life like mascots being used to sell the product

44
Q

What are some reasons for advertising?

A

-sells products
-makes money
-inform public
-boost publicity for product

45
Q

How to consumers benefit from advertising?

A

-Gives them information about product
-increases public’s own well being
-the feeling of owning a popular item

46
Q

I hate are disadvantages of advertising?

A

-persuade consumers to buy things they don’t need
-does not work for the betterment of society
-may not help sales