Advertising Flashcards
What is the AIDA formula?
A-Get consumers ATTENTION
I-create an INTEREST in the product/ service
D- make the consumer DESIRE the product/service
A- get ACTION (consumers purchases product/service
What is target audience/market? Examples?
Demographic profile
Age, gender, class, lifestyle
What are the main subjects in ad?
-Status and appearance
-body language
-photography techniques
-objects used and background
What is design and layout?
-use of colour
-typography
-use of space
-unusual headline or shocking image
What does the headline offer?
Offers benefit, state a fact, shock reader to attention
What’s the slogan?
Catchy saying associated with company (easy to remember)
What a copy?
Written information about the product or service in the ad
What’s the logo?
Words and/or image associated with the company
Purpose of music and sound
-Reflects target markets tastes
-should gets audience attention immediately
What does implied mean?
Implicit (not directly stated)
What does directly stated mean?
Explicit (directly stated in the ad)
What are the 3 modes of persuasion?
-pathos
-logos
-ethos
What is pathos?
Appeal to emotion
What is logos?
Appeal to logic or reason
(Statistics and facts)
What is ethos?
Appeal to ethics
(Credibility, experience, authority, popularity)
What is appeal to authority?
-Famous people appear in ad
-Suggests the product will make consumer as amazing as the celebrity
What is expert witness?
-Person wearing lab coat(posing as scientist, dentsit, doctor)
-establish trust between consumer and product/service
What is snob appeal?
Consumer will join the ranks of the elite by using the product
What is appeal to tradition?
Experience and number of years of service or product being used
What’s an allusion?
An indirect reference to a famous person, place, thing or event
What a pun?
A play upon words (has more than one meaning)
What’s a personification?
Giving non human things human characteristics
What’s alliteration?
Repetition of vowel or consonant sounds at the bneginning of words
What’s outright propaganda?
If the consumer doesn’t buy the product, they will become a social outcast (product is needed/required)
What is compliment the consumer?
Butter up the consumer with flattery
What is patriotism?
Purchasing the product or using the service to show love to your country
What a rhetorical question?
A question which demands a response for consumers , the answer seems obvious
What are magic ingredients?
Suggests that a miraculous discovery makes the product/service
Exceptionally effective
(Special coating)
What are weasel words?
Words that seem substantial at first but are really meaningless
What is plain folks appeal?
Quality for a good price
What is something for nothing or more for less?
Product is better quality then the higher price competitors
What is appeal to excellence?
Consumers should not settle for second best (only the best)
What is bandwagon?
Consumers should not stand out or be different than others, since everyone else has the product
What is facts and figures?
Figures and statistics prove a point beyond dispute
What are hidden fears?
Exploits a persons hidden fears and insecurities
What is repetition?
A constant statement of an idea in order to fix the image of the product or service in a persons mind
What are advantages?
Freebies, coupons
What is scientific jargon?
Product is effective since it’s scientifically based
What are ideal children ?
Using children who seem “perfect” to sell products/service
What’s emotional response?
Images of family,children,starving,injured animals,poverty,accidents,etc to create a emotional response
What’s nostalgia?
Images or words about the past are used to stir an Emotional response
What’s false transference?
Transferring positive qualities form a person or object to the product/service being advertised
What are pets/mascots?
Cute/cuddly pets, cartoons, animated or life like mascots being used to sell the product
What are some reasons for advertising?
-sells products
-makes money
-inform public
-boost publicity for product
How to consumers benefit from advertising?
-Gives them information about product
-increases public’s own well being
-the feeling of owning a popular item
I hate are disadvantages of advertising?
-persuade consumers to buy things they don’t need
-does not work for the betterment of society
-may not help sales
