Advertising Flashcards
What is the AIDA formula?
A-Get consumers ATTENTION
I-create an INTEREST in the product/ service
D- make the consumer DESIRE the product/service
A- get ACTION (consumers purchases product/service
What is target audience/market? Examples?
Demographic profile
Age, gender, class, lifestyle
What are the main subjects in ad?
-Status and appearance
-body language
-photography techniques
-objects used and background
What is design and layout?
-use of colour
-typography
-use of space
-unusual headline or shocking image
What does the headline offer?
Offers benefit, state a fact, shock reader to attention
What’s the slogan?
Catchy saying associated with company (easy to remember)
What a copy?
Written information about the product or service in the ad
What’s the logo?
Words and/or image associated with the company
Purpose of music and sound
-Reflects target markets tastes
-should gets audience attention immediately
What does implied mean?
Implicit (not directly stated)
What does directly stated mean?
Explicit (directly stated in the ad)
What are the 3 modes of persuasion?
-pathos
-logos
-ethos
What is pathos?
Appeal to emotion
What is logos?
Appeal to logic or reason
(Statistics and facts)
What is ethos?
Appeal to ethics
(Credibility, experience, authority, popularity)
What is appeal to authority?
-Famous people appear in ad
-Suggests the product will make consumer as amazing as the celebrity
What is expert witness?
-Person wearing lab coat(posing as scientist, dentsit, doctor)
-establish trust between consumer and product/service
What is snob appeal?
Consumer will join the ranks of the elite by using the product