Advertising Flashcards
Which toe countries allow direct to consumer advertizing?
US and New zealand
What doesnt’ fall under advertising health products?
press release, brochures, help-seeking announcements, journal articles, science exhibits
Is this advertizing? A patient calling the company for more info.
if unsolicited
What group reviews drug advertising?
PAAb and Ad standards
Which audience is targeted for advertising only?
Adults
How can we know if a company follows the code of advertising appentance?
Has PAAb stamp
What is the only preclearance provider recognized by heath canada?
PAAB
What is innovative medicines Canada?
48 members from pharmaceutical companies that all agreed to accept and follow the code.
Does advertizing to HCP, gov follow the same guidlines?
No-follow IMC code of ethical practices
What is ad Standards?
not only for rx meds (alcohol, vaccine, natural
reviews ads
What is definition of advertising?
any representation by anything for purpose of promoting directly or indirectly the sale or disposal of products
WHat is promotion of a drug limited to?
name, price, quantity only
What is a health seeking announcement?
ask patients suffereing from X to consult a physician or go to website
CANT specify drug, sole treatement, or manufacturer name in it
What is allowed on customer brochures?
can reference
disease focused
show all options and compare them
no emphasis on one
cant reference unauthorized only say research is underway
How can a phone # or website not be advertising?
disease focused, show various options and compare them
no emphasis on one product
What is clinical trial recruitment?
identified as recruitment
has stuff for further info
no reference to manufactures name or drug name
How can you advertise vaccines?
public health message (can say indication)no reference to specific drug
need to say benefits and risks
NOT EVERYONE WILL BE PROTECTED
What is the main hurdle for advertising medications in Canada vs US?
cant say indication
Do vaccines need ad standards approval?
Not at the moment
