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PHAR 271 > Advertising > Flashcards

Advertising Flashcards

1
Q

Which toe countries allow direct to consumer advertizing?

A

US and New zealand

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2
Q

What doesnt’ fall under advertising health products?

A

press release, brochures, help-seeking announcements, journal articles, science exhibits

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3
Q

Is this advertizing? A patient calling the company for more info.

A

if unsolicited

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4
Q

What group reviews drug advertising?

A

PAAb and Ad standards

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5
Q

Which audience is targeted for advertising only?

A

Adults

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6
Q

How can we know if a company follows the code of advertising appentance?

A

Has PAAb stamp

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7
Q

What is the only preclearance provider recognized by heath canada?

A

PAAB

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8
Q

What is innovative medicines Canada?

A

48 members from pharmaceutical companies that all agreed to accept and follow the code.

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9
Q

Does advertizing to HCP, gov follow the same guidlines?

A

No-follow IMC code of ethical practices

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10
Q

What is ad Standards?

A

not only for rx meds (alcohol, vaccine, natural
reviews ads

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11
Q

What is definition of advertising?

A

any representation by anything for purpose of promoting directly or indirectly the sale or disposal of products

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12
Q

WHat is promotion of a drug limited to?

A

name, price, quantity only

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13
Q

What is a health seeking announcement?

A

ask patients suffereing from X to consult a physician or go to website
CANT specify drug, sole treatement, or manufacturer name in it

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14
Q

What is allowed on customer brochures?

A

can reference
disease focused
show all options and compare them
no emphasis on one
cant reference unauthorized only say research is underway

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15
Q

How can a phone # or website not be advertising?

A

disease focused, show various options and compare them
no emphasis on one product

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16
Q

What is clinical trial recruitment?

A

identified as recruitment
has stuff for further info
no reference to manufactures name or drug name

17
Q

How can you advertise vaccines?

A

public health message (can say indication)no reference to specific drug
need to say benefits and risks
NOT EVERYONE WILL BE PROTECTED

18
Q

What is the main hurdle for advertising medications in Canada vs US?

A

cant say indication

19
Q

Do vaccines need ad standards approval?

A

Not at the moment

20
Q
A

PHAR 271 (5 decks)

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