Advertising Flashcards
What is marketing?
Marketing means developing ways to increase the number of sales dor a product.
What are the 4 Ps in marketing.
Product, price, place, promotion
Product
What are you going to do that makes your product unique? What will you do to make people want to buy your product (packaging, ingredients)?
Price
How does the price compare to that of your competitors?
Place
Where is the best place to sell the product?
Promotion
Where is the best place to inform people about the product or service. E.g. running a competition or advertising on television.
What is one of the main tools used in marketing?
Advertising
Why is advertising important?
If no one knows about the business, mo matter how brilliant it is, it will fail.
What do advertisements need to reach?
Target market
Ads need to reach target market so they need to be:
Placed in the correct place
e.g. don’t advertise farming equipment in womans fashion magazine.
At the correct time.
E.g. don’t advertise shorts in winter.
What are the places where adverts appear called?
The media e.g. magazines, radio, newspapers, television, banners, billboards, posters etc.
What does media refer to?
Places where businesses can advertise.
What are the 3 main categories in media?
Print media (newspapers, pamphlets), Broadcasting media (radio, tv), Internet (Web pages, social networking).
Print media adv and dis
Advantages: cheap, large number of people can be reached
Disadvantages: newspapers are in lack and white, still pictures, limited space
Broadcasting media adv and dis
Advantages: large number of people can be reached
Disadvantages: expensive
Internet adv and dis
Advantages: new place that people are exploring
Disadvantages: limited market, not everyone has access
Criteria acronym for advertising:
Attention
Interest
Desire
Action
Attention
The advertising medium.needs to attract the target markets attention.
Interest
Once the attention has been caught, the ad needs to keep the target market interested.
Desire
The ad needs to create a desire for the product; it must make the target marker want the product.
Action
The advertisement must lead the customer to take action and buy the product.
