Advertising Flashcards
What is marketing?
Marketing means developing ways to increase the number of sales dor a product.
What are the 4 Ps in marketing.
Product, price, place, promotion
Product
What are you going to do that makes your product unique? What will you do to make people want to buy your product (packaging, ingredients)?
Price
How does the price compare to that of your competitors?
Place
Where is the best place to sell the product?
Promotion
Where is the best place to inform people about the product or service. E.g. running a competition or advertising on television.
What is one of the main tools used in marketing?
Advertising
Why is advertising important?
If no one knows about the business, mo matter how brilliant it is, it will fail.
What do advertisements need to reach?
Target market
Ads need to reach target market so they need to be:
Placed in the correct place
e.g. don’t advertise farming equipment in womans fashion magazine.
At the correct time.
E.g. don’t advertise shorts in winter.
What are the places where adverts appear called?
The media e.g. magazines, radio, newspapers, television, banners, billboards, posters etc.
What does media refer to?
Places where businesses can advertise.
What are the 3 main categories in media?
Print media (newspapers, pamphlets), Broadcasting media (radio, tv), Internet (Web pages, social networking).
Print media adv and dis
Advantages: cheap, large number of people can be reached
Disadvantages: newspapers are in lack and white, still pictures, limited space
Broadcasting media adv and dis
Advantages: large number of people can be reached
Disadvantages: expensive
