Advertisements Flashcards
What is a logo
A symbol adopted by a company to identify its products
What is a slogan
A short and striking or memorable phrase used in advertising
What is type
This can be print, radio or TV
What is target audience and what could target audience be based on
The group of people that the adverters aimed at
it can be based on gender ,age and economic class
What is subject
Who it is aimed at
What is appearance
This describes layout, characters, colors, font, shape
this is basically how the advert looks
What is sound in advertising
Radio/tv language ,music ,voice overs
What is effect and appeal
It is how it makes YOU the viewer feel
What is message in an advert
The point/ideas/theme made by the advert
What is tone in an advert
Tone is what creates the mood or atmosphere using words this can be humorous, angry, serious, sarcastic, etc
What is register in an advert
The choice of words, the style, the grammar, the pitch and tone
it can be a formal or informal
What Is emotive language
Language that causes an emotional reaction they use strong words to play with your feelings
What is manipulative language
Language which is purposefully used to convince or influence your emotions, thoughts and beliefs
What is denotation
Denotation is a words literal meaning
What is connotation
Connotation is the underlying feelings or emotion that is associated with a word
