advertisements Flashcards

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1
Q

visual narrative

A

photograph or image convey meaning, tell a story

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2
Q

copy

A

describes the text or words in the advertisement

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3
Q

tagline

A

a catchphrase that leads the advertisements, it should be memorable

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4
Q

signature

A

the use of the product’s name and logo

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5
Q

slogan

A

a phrase used by a product or brand for all marketing purposes

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6
Q

problem and benefit

A

may try to convince you of problems that you never knew existed and offering you a solution

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7
Q

bandwagon effect

A

more likely to buy a product if it is the latest rage

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8
Q

testimonial

A

feature happy customers of famous people (celebrity endorsement) which will make you believe in the brand/product

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9
Q

association

A

products become associated with whatever you see beside a product e.g. family

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