Adverstising

Question 1

What is advertising?

Answer 1

Paid use of a medium to convince a message to target market.

Question 2

What are some reasons for advertising?

Answer 2

• gain customers
• promote new products
• build awareness

Question 3

Advantages of advertising to the PUBLIC?

Answer 3

• find goood deals/ sales
• find better products
• more accessibility

Question 4

What are disadvantages of advertising?

Answer 4

• persuade customers to buy products/services they do not need
• doesn’t work for betterment of society
• may not help with company’s sales

Question 5

What are some forms of Advertising media?

Answer 5

• tv
• radio
• bill boards
• word of mouth

Question 6

What is the AIDA formula?

Answer 6

A- get consumers’ ATTENTION
I- create an INTEREST in the product/service
D- make the consumer DESIRE the product/service
A- most importantly, get ACTION

Question 7

What is target audience/market?

Answer 7

The audience the advertiser wants to reach, demographic profile (age, gender, class, etc) is important when targeting a group.

Question 8

What is status and appearance in ads?

Answer 8

Includes age, clothing, style, hair, etc.

Question 9

What is body language in ads?

Answer 9

Includes expression, eye contact, pose, etc.

Question 10

What is photography in ads?

Answer 10

Includes framing, lighting, angles, etc.

Question 11

Other subjects in ads?

Answer 11

Object (props) and background

Question 12

What does colour do in ads?

Answer 12

Creates a realism hard to portray in black and white, and different colours can hold different meanings.

Question 13

What does typography do in ads?

Answer 13

Includes type size and font, different fonts appeal to different target groups.

Question 14

What is a headline?

Answer 14

They offer a benefit, state a fact, or shock the reader to attention about the product/ service.

Question 15

What is a slogan?

Answer 15

A catchy saying associated with the company.

Question 16

What is a logo?

Answer 16

Words and/or images associated with the company.

Question 17

What is copy?

Answer 17

Written information about the product or service in the ad.

Question 18

What does music and sound do in ads?

Answer 18

Includes volume changes, chosen to reflect the target audience’s attention immediately.

Question 19

What is an implicit message?

Answer 19

Implied message; not directly stated.

Question 20

What is an explicit message?

Answer 20

Directly stated message.

Question 21

What are the three categories of persuation?

Answer 21

1- pathos
2- logos
3- ethos

Question 22

What is pathos and how do you identify it?

Answer 22

It is an appeal to emotion, it attempts to evoke an emotional response in the audience.

Question 23

What is logos and how do you identify it?

Answer 23

An appeal to logic or reason, gives you evidence to understand the product/service.

Question 24

What is ethos and how do you identify it?

Answer 24

An appeal to ethics, tries to convince people their company is more reliable, honest, and credible.

Question 25

What is appeal to authority?

Answer 25

Endorsement or testimonial; celebrities and people in lab coats often appear.

Question 26

What is sex appeal?

Answer 26

Use of sexual images/words to sell products/service.

Question 27

What is snob appeal?

Answer 27

Suggestion customers will join ranks of the elite using the product/service.

Question 28

What is appeal to tradition?

Answer 28

Appeals to experience and number of years of product/service being used.

Question 29

What is figure of speech?

Answer 29

Use of allusions, personification, simile, alliteration, metaphor, etc.

Question 30

What is outright propaganda?

Answer 30

The idea that you don’t get the product/service you are a social outcast.

Question 31

What is complimenting the customer?

Answer 31

Butters up the consumer with flattery.

Question 32

What is patriotism?

Answer 32

Idea that buying the product/service shows your love for your country.

Question 33

What is rhetorical question?

Answer 33

Asks a question which demands a response from the audience, but the answer looks obvious.

Question 34

What is magic ingredients?

Answer 34

Suggests a miraculous discovery makes the product/service more effective.

Question 35

What are weasel words?

Answer 35

Words or claims that look substantial but are hollow words (ex. virtually, can be, up to).

Question 36

What is plains folks appeal?

Answer 36

Better quality for less; good for the average person.

Question 37

What is something for nothing or more for less?

Answer 37

Suggests the product/service is better quality than high priced competitors.

Question 38

What is appeal to exellence?

Answer 38

Emphasizes consumers should use only the best (theirs).

Question 39

What is bandwagon?

Answer 39

Everyone else has one. (#1 best seller)

Question 40

What is facts and figures?

Answer 40

Implies figures and statistics prove a point beyond dispute.

Question 41

What is hidden fears?

Answer 41

Exploits one’s hidden fears and insecurities.

Question 42

What is repetition?

Answer 42

Constant statement of; an idea to fix the image of the product/service in one’s mind.

Question 43

What are advantages? (in advertising to persuade the consumer)

Answer 43

Includes freebies, 1+1s, coupons, etc.

Question 44

What is scientific jargon?

Answer 44

Implies the product/service is effective because it is science based.

Question 45

What are ideal children?

Answer 45

Using children who seem ‘‘perfect’’ to sell the product/service.

Question 46

What is emotional resonse?

Answer 46

Used to create an emotional response.

Question 47

What is nostolgia?

Answer 47

Images or words about the past used to stir an emotional response.

Question 48

What is false transference?

Answer 48

Transferring positive qualities from a person or object to the product/service being advertised.

Question 49

What are pets/mascots?

Answer 49

Cute/cuddly pets or cartoon, animated, or life-like mascots used to sell the product/service.